Promotional SMS are those SMS which are intended to promote company / product / services to people. Mainly used for marketing purpose. In India SMS traffic is divided into majorly two categories, Promotional SMS & Transactional SMS. It falls under A2P category.
SMS is best & instant media to promote if rightly targeted. Compare to all other media reach of SMS marketing is very high as your content reaches to each individual. Biggest benefit is low cost compared to other media & you have full control over your target audience. In other media like TV, News Paper, Magazine, etc. you don't know who watches & weather is he/she your right target audience!
If you use Promotional SMS along with right target audience database, you are surely going to get benefited. It is always advisable to send Promotional SMS in small bunches at regular interval which will help you to take care for each inquiry coming in.
As per regulations, your SMS will not reach to all those who are registered in DND (Do Not Disturb) register. We have online DND filters & hence no need to scrub your database before push. All DND registered Mobile numbers will not receive Promotional SMS. We strictly follow rules form time to time declared by government.
We have facilities to create Multiple & Unlimited Contact Groups, Upload CSV/Excell Sheet, Database connectivity, etc. for Bulk SMS push. We have facility to send personalized SMS which has very high impact. That means, though your SMS is promotional in nature, you can send addressed to name of person. You have to simply upload CSV/Excell having 3 columns: Mobile No, Name, SMS Content… that's it, rest our system takes care of composing & sending personalized promotional SMS.